I let you in on a closely guarded secret: Every VC, angel, strategic investor I know (in short — anyone who could give you money) looks for just four essential traits in every company they invest in.

Depending on their investment thesis they might add a few more questions which are specific to them — but answering the following four points well is crucial for any company:

In every document you use to present your company, be it your pitch deck, your one-pager or a summary email you want to answer these four points as convincing and succinctly as you possibly can.

Good luck!

Build What Matters.
Pascal ツ