In the early 2000’s Jim Collins wrote a seminal book on leadership — “Good to Great”. For quite a while it was required reading for everyone who wanted to build not merely a good but a great company.

And as much as the world might have moved on, the core message still stands:

There are three things you need to be considered a truly great company –

The first point is pretty obvious. Google, Apple, Facebook are all raking in the money. As do many, many other companies.

The third point is something which takes time to prove out. None of the current crop of tech companies has really hit that point yet. Though, arguably, a bunch of companies have already proven that they have a hard time delivering on this promise (think Yahoo!).

The middle point is the one I would focus on. In my eyes it’s the most important aspect of building a great business:

Build something insanely great. That’s the (only) way you build a great business.

Build What Matters.
Pascal ツ