VERB. TARGET. OUTCOME.
Here’s another gem from the amazing Kevin Starr — this one is so good that I consider it mandatory for any entrepreneur:
When you describe your company’s mission (which truly is the core and essence of your company — what and why you do what you do) use eight words (or less) in the format: Verb. Target. Outcome.
Simple, concise, to the point.
Let me make this clearer with some of Kevin’s examples:
- Living Goods: Save (verb) African kids’ (target) lifes (measurable outcome).
Brilliant! Want another example?
- One Acre: Get (verb) African families (target) out of extreme poverty (measurable outcome).
You get it, right? That’s your 5 second pitch — right there.
With that being said — here’s mine: Inspire and support young leaders to become entrepreneurs.
Build What Matters.