Here’s another gem from the amazing Kevin Starr — this one is so good that I consider it mandatory for any entrepreneur:

When you describe your company’s mission (which truly is the core and essence of your company — what and why you do what you do) use eight words (or less) in the format: Verb. Target. Outcome.

Simple, concise, to the point.

Let me make this clearer with some of Kevin’s examples:

Brilliant! Want another example?

You get it, right? That’s your 5 second pitch — right there.

With that being said — here’s mine: Inspire and support young leaders to become entrepreneurs.

What’s yours?

Build What Matters.
Pascal ツ