Apple is an interesting case study — regardless where you stand on the fanboy to hater spectrum, the company has shown the world how to continuously innovate. And as innovation is at the core of every startup it’s worth deconstructing Apple. Not from a strategy perspective (the “how”) but from a values-based view (the “why”).

The following list was compiled by Gary Hamel for his excellent book “What Matters Now”:

This is an impressive list. And something you should print out and turn into a mantra for your organization. It will serve you well.

P.S. Talking about excellence. As you know I am fanatic when it comes to networking and doing it right. If you happen to be a connector, a person who makes frequent introductions, you should check out It’s a startup which tracks your intros and gives you valuable insights. I am an advisor and I have beta invites. Just drop me a line and I’ll get you hooked up.

Build What Matters.
Pascal ツ